What is Mauertrocknung.de?

Mauertrocknung.de is a platform that generates and sells leads to companies in the construction industry - more specific in the field of waterproofing. At this point the platform generates around 1,000 leads per month and sells these to over 250 companies in Germany and Austria. Plans are in place to internationalize to Switzerland, England, Italy and France soon.

How was the platform built up to this point?

It started in a very easy and simple way. 1. A landing page was built with a funnel (questionnaire) to engage the website visitors and to increase conversions. 2. After that, first companies were won in one city to buy the first incoming leads. 3. In a next step the marketing campaigns started - in this setup Google Ads - to drive traffic to the landing page and with this to generate leads. 4. After a quick qualification call the leads were offered to the partner businesses for purchasing the contact details. 5. After fine tuning the process in the first city, sales and marketing has been extended to all major cities in Germany. From that point on the gaps in between these cities were filled up. After the structure has been established in whole Germany that platform was internationalized to Austria.

How much time and workload did it take to build it?

The amazing thing about this business model is, that (if done in the right way) you will be profitable in the first month. The platform Mauertrocknung.de for example spent ca. 1,000€ in the first month of business and generated a turnover of almost 4,000€. At this point of time this business, as stated above, generates up to >70k€ per month - with only one full-time employee to handle all the tasks. With this, it is now a passive income stream for the founder of the platform.

But to be fully transparent here: No business in the world is successful with no effort. In the startup- and early scaling phase it is important that you as the entrepreneur(s) get the ball rolling. You and your partner(s) have to be the ones that understand the lead- and the business side. You (and/or you partners) have to be the ones that know how to generate the leads and win the businesses. After these important first steps, the business operations can be handed over to freelancers or employees.